About
Over the last twenty years, I have produced award-winning strategic marketing campaigns. I am an experienced art and creative director who has led high-performing teams at companies across various industries. Working with inspired and driven individuals, I aspire to create beautiful, exciting, and positive experiences. Whether it is bringing people together through an application or developing a dynamic brand to change the world, I believe that inspired teams yield inspirational results.
Career Highlights
- Experienced and accomplished creative director—concepting and developing award-winning marketing campaigns and communications across a variety of industries, platforms, and mediums.
- Collaborative cross-departmental leadership—using process, data, and technology to inform decisions, problem solve, and create solutions with measurable results.
Education
Griffith University
Master of Arts
Media Production with Honours
Old Dominion University
Bachelor of Fine Arts
Graphic Design, Cum Laude
Knowledge & Skills
- Team Leadership & Motivation, Brand Development, Creative Strategy, User Experience & Interface Design, Digital & Online Marketing, 360 Marketing Campaigns, Art & Creative Direction, Data & Process Driven Design, Concept Development, Content Strategy, Branding & Brand Development, Corporate Identity, Logo Design, User Experience Design (UX), Interaction Design, User Interface Design (UI), Information Architecture, Digital and Online Marketing, Web Design & E-commerce, Advertising Campaigns, Graphic Design, Adobe Creative Suite, Sketch, Premiere, After Effects, Media Encoder, Microsoft Office 365, iWork—Keynote, Pages, Numbers, Front-end Web Development, HTML5, CSS, JavaScript, CRM—Hubspot, Salesforce, Mailchimp, CMS—WordPress, Joomla, Drupal, Cloud and File Storage Systems, Dropbox, AWS, OneDrive, Project Management, Basecamp, Asana, Trello, Github, MAMP, Digital Media, Web Development, Film & Video Production, Print Production Process, Out-of-Home Advertising, Outdoor Advertising, Vendor Management, Concept Development, Time Management, Planning, Problem Solving
Awards & Recognitions
- Film Sprint 2022
- Detachable Man (Screenplay)—Audience Choice Award
- San Francisco Surfrider Foundation 2021
- Activist & Volunteer Of The Year
- Film Sprint 2020
- Swiping For Love—Best Editing
- Files Of Exile—Best Sound Design
- Entry_3410—Best Cinematography, Editing, Sound Design, & Trailer Moment
- Obscure Vinyl Boxset—Best Unheralded Film Of The Summer
- American Graphic Design Awards 2015
- Advanced Energy Now 2015 Market Report
- California Advanced Energy Employment Future
- Ohio's Electricity Future
- North Carolina: Clean Energy Works!
- Advanced Energy Leads California Jobs Growth
- PubWest Book Design Awards 2012
- Enhanced e-Book, Silver Award
- Worse Case Scenario Jr. Interactive Adventure: Everest: You Decide How to Survive
- 41st Annual Bookbuilders West Book Show 2012 - Certificate of Excellence
- Worst-Case Scenario Ultimate Adventure: Everest
- Publishing Innovation Awards 2012 - Quality, Excellence, Design (QED)
- Count, Dagmar!
- Top Pot Hand-Forged Doughnuts
- The 48 Hour Film Project 2009
- Griffith Film School 2006
- Award for Individual Excellence
- Highly Commended Editing
Contact and Other References
Experience
- Fluid Studios—Founder & Creative Director
- (2024-Present)
Collaborate with stakeholders and organizations to create powerful branding strategies and immersive experiences. Develop sustainable frameworks that generate positive results and promote long-term viability.
- Accomplishments
- Refuse Refuse (2023 - present) Established a gift and fundraising program that increased donations through identification, qualification, cultivation, and stewardship of local businesses, organizations, and corporations. Exapanded capabilites and raised over $45k from events & cleanups in the second half of 2023, by fostering relationships with national, state, and local organizations and businesses.
- Livelyme (2023 - 2024) Collaborated with the Lively Team and outside agencies to upgrade and streamline the marketing website content creation. Developed image templates that accounted for multiple aspect ratios and use cases. Designed a flexible navigation and layout system allowing for new products and expanding existing content. The collaborative effort revitalized the Lively website and delivered tangible results; bounce rate: -5.3%, engagement time: +16.5%, pages per session: +8.3%, and conversion rate: +7.1%.
- San Francisco Surfrider Foundation—Executive Committee Chair & Creative Strategist
- (2019-2024)
Coordinate and lead the Executive Committee of one of the largest chapters of a grassroots environmental organization dedicated to keeping our ocean, waves, and beaches clean for all to enjoy. Guided the creation of annual budgets, agendas, and yearly plans for nine programs with a focus on community outreach, activism, policy initiatives, and volunteer retention.
- Accomplishments
- Implemented and revitalized outreach programs to attract corporate sponsors, high-profile donors, and community members. Consistent and focused messaging led to a 28% growth in membership.
- Partnered with local businesses and corporations to strengthen brand awareness, drive member acquisition and retention, and increase donation volumes.
- Collaborated with activists, board members, and affiliates to identify and define the strategic vision for the national 501(c)(3).
- Ready State—Sr. Designer
- (2021-2022)
Conceptualized and generated a variety of media from concept to final execution with Amazon, Instacart, Markforged, Snowflake, and Torani. Edited video and created strategic content for blogs, social media, and marketing materials.
- Accomplishments
- Contributed to design critiques and collaborated with the internal creative team across various disciplines to stay on top of digital trends, maintain best practices, and build community amongst the design team.
- Created image standards based on inspiration and previously created work. The guidelines allowed for faster iteration and fewer edits to client-requested graphics.
- Tag @ Union Bank—Art Director
- (2016-2020)
Served as brand steward and directed designers, production artists, copywriters, and specialists to ensure consistency for 360 marketing campaigns. Delivered collateral and assets across channels and mediums on schedule according to specifications.
- Accomplishments
- Created campaign concepts and end-to-end assets for email, landing pages, digital signage, print, and packaging materials. Product marketing campaigns yielded a 200% - 400% increase in applications and approvals for various products.
- Developed emails, mock-ups, redlines, templates, and specs that adhered to UX / UI standards, accessibility, and corporate guidelines resulting in a 75% reduction in the time required to deliver final assets. The improved efficiency of asset delivery allowed for strategic and design thinking around email campaigns.
- Introduced concepts for high visibility products (credit cards and car wraps) and marketing strategies (home loans and mortgage products) to C-suite and decision-makers. Increased the overall business and grew the agency statement of work by leveraging the internal team capabilities.
- Managed files and cloud repositories using Microsoft OneDrive, allowing for greater transparency and smoother handoff of mechanical files throughout the entire design process.
- Bleu Marketing Solutions—Art Director
- (2016)
Collaborated with clients and project leads to determine opportunities, goals, style, and tone for media campaigns. Communicated a vision and strategy to designers, illustrators, copywriters, and other artists. Approved artwork and delivered client presentations to review and finalize products.
- Advanced Energy Economy—Creative Director
- (2013-2016)
Defined, built, and maintained the company’s visual identity to ensure brand consistency across channels, mediums, and campaigns. Responsible for conceptualizing and creating assets for print collateral, websites, and email campaigns.
- Accomplishments
- Managed files and cloud repositories using Dropbox and Github. The use of Trello and Asana project management software and a consolidated file system expedited file updates, led to greater transparency, and more efficient processes.
- Incorporated Hubspot (CRM) into existing processes and website to maximize talents and time of program leads and developers, allowing program leads to instantly make content updates.
- Gap Inc.—Freelance Sr. Designer
- (2013)
Collaborated with copywriters, designers, and marketing teams to create and support online and email campaigns.
- Chronicle Books—Dynamic Digital Production Coordinator
- (2010-2013)
Collaborated with teams at Sony, HBO, Lucasfilm, Apple, and Amazon to create digital books and applications.
- Accomplishments
- Built relationships with authors, editors, designers, content creators, and outside vendors to set up systems to translate the entire back catalog of physical books and mechanicals to ebooks. Efficiently converted approximately 1000 titles of varied complexity per year.
- Recruited and developed a five-person team of front-end web developers, design-fellows, and interns.
- TRX / Fitness Anywhere—Creative Manager
- (2007–2010)
Responsible for hiring and managing a six-person video production team and developing best practices for content creation and distribution.
- Accomplishments
- Worked with the CEO and Founder and department heads to oversee the production, filming, and editing of the TRX Force Training Videos. The resulting two-disc DVD set established the standards for production quality for subsequent projects.
- Created standards to encourage early-stage content creators ownership of their content. By allowing content creators and personal trainers to produce videos and blog posts independently, the internal production team was able to focus on revenue-generating projects.
- Designed, developed, and presented wireframes, storyboards, user experiences, interactions and prototypes for online communities, landing pages, and large scale campaigns resulting in a consistent look and feel across digital channels.
- REO Company—Creative Lead
- (2002–2005)
Led photographers, printers, and other vendors to design a consistent online and marketing presence.
- Four Eleven Productions—Principle Desginer / Owner
- (2001–2005)
Created logos, websites, videos, and various digital assets to support local and national campaigns for San Francisco based artists, non-profits, and startups.
- CBS MarketWatch—Graphic Designer
- (1999-2001)
Collaborated with news, and marketing teams to create online and printed materials.
